Netflix is not leaving any stone unturned to enhance its viewership in India. With cheaper internet rates and high speed it is not surprising that one of the most famous online entertainment portal is focusing on Indian market.
In this age of fast life as well as attention span decreasing tremendously it is apparent that innovative ideas are implemented for promoting its latest web series. After creating the right buzz with Sacred Games, Netflix India is all set to launch its second original series ‘Ghoul’.
As a prelude to airing the show, Netflix turned innovative and chose the best OOH medium for promotions. The online streaming service used the existing billboards of its previous web series, Sacred Games to promote the upcoming horror miniseries named Ghoul. To turn heads and spook onlookers ‘The Bloody Ghoul’ symbol has been sprayed on Sacred Games billboards spread all across the city.
Ghoul is a horror mini-series created by Patrick Graham. It stars popular actors such as Radhika Apte and Manav Kaul. The OOH campaign is being driven by Kinetic India and its digital creative mandate is handled by The Glitch. The story has a protagonist who is a newly-minted military interrogator who arrives at a covert detention center to find out that some of the terrorists held there are not of this world.
Netflix is using OOH medium such as billboards effectively to promote its shows and original series. The online entertainment portal has sought one of the oldest medium and had been using it in diverse ways to engage onlookers and promote it new releases and upcoming shows.