Nescafé is a brand of coffee made by Nestlé. It comes in many different forms. The name is an amalgamation of the words “Nestlé” and “café”. The coffee has been around for decades however, that is not stopping them to make statements with OOH in an inventive way. The latest OOH campaign by Nescafe coffee makes a romantic statement with the theme ‘’Badal Life Ki Raftaar’ this monsoon.
Although many of us find it a cliché, nonetheless coffee and romance do go hand-in hand. The OOH is driven by Street Talk and the brand singularly chose the OOH medium focusing on its target audience.
The main agenda of the innovation was to pass on the message that “You can’t guzzle a hot drink, it has to be taken slowly” (making it the perfect way to measure out breaks) and while you’re sipping and blowing and waiting for that optimum comfortable drinking temperature, you can take in the warmth of the aromatic vapours.
A lot of inputs and insights were put in to decide on the best impact on the passersby and onlookers. According to the reports, the agency studied the best permutation and combination with media price, site visibility potential and the best of site features to arrive at the creative placements specifically addressing the right target group.
The campaign highlight was the display of inventive steaming Cup of Coffee. The OOH billboards were placed at strategic locations such as high traffic zones all across the city to allure passersby and engage the right customers. Multiple billboards were placed and the cluster approach was undertaken to create buzz and amplify visibility for the popular coffee brand.