The newer your campaign the greater publicity it will draw. Ignis, Nexa, totally believes in following that. Keeping with the unconventional trait of advertising, recently they came up with ‘Ignis Drive Challenge’ to deliver a ‘None of a Kind’ experience to the masses. Delhi NCR witnessed a thrilling experiential test drive through gaming where one could test drive Ignis but with a twist. In order to create an interesting interactive platform Ignis, Nexa designed an activity comprising of 2 AGS cars in a manner, serving as strikers to Air Hockey.
Apparently, this was the biggest livegame where Ignis, Nexa served as game controllers. The contestants get to play the game while sitting in the car, and the movement of the cars are tracked and processed to be in the virtual game through the use of sensors all eventually displayed on the screen. The onlookers turned into players easily influenced by the unique idea which instigated their dormant gaming genes. The creative advertising method has generated quite a buzz among city dwellers and has already made the premium brand quite popular.