Grey is Australia’s leading marketing content and communications group and its recent campaign; Missing But Unmissable is truly hard to ignore and delivers an leaves a lingering impact on the public. Launched by the Missing Persons Advocacy Network (MPAN), the campaign features posters of the missing persons that have been reimaged into stories and images that reflect the person that family and friends know.
Over 38,000 Australians are reported missing every year and most of them remain missing for a long time. Such times are dauntingly hard especially for the families as they struggle to find hopes of their loved ones returning.
The Unmissables campaigns got Australia’s best storytellers and artists on board to present to the world many such untold stories. These artists and authors were introduced to the families of long term missing people to create a piece of art that highlighted the missing person as an individual, something beyond their vital statistics.
Loren O’Keeffe, founder and director of MPAN said “The Unmissables is very important work that I’m immensely proud of. It’s the perfect vehicle to make these often forgotten faces, unmissable.”
So, cold statistics of old missing person’s files were replaced with beautiful art posters of the individuals instead of the otherwise grainy photos used that lack appeal. Not only renowned authors and artists, the campaign also called for for new contributors to donate their talents and a ‘call for walls’ request for gallery or building owners to donate their walls to feature the artworks.
Claudia McInerney, Managing Director, Grey Melbourne said “This next campaign for MPAN is the culmination of a lot of dedicated people pouring all their talents and efforts into a worthy cause that’s underpinned by a fantastic creative idea. We’re proud to have played a part in helping Loren raise awareness of these long term missing Australians on behalf of the families that are so deeply affected.”