As part of their annual campaign drive, Lyft, the ridesharing company has come up with an innovative advert. With a lot of competition around, it is integral to have an inventive branding in order to stand out. The company is seriously known to have inculcated its business strategies and advertising which have drawn immense attention along with a lot of praise. This time, along with agency Wieden + Kennedy New York they have come up with a campaign which salutes the drivers as well as everything they want to be outside of their Lyft work.
The out-of-home work is currently going on in seven markets—Austin, Los Angeles, Chicago, San Francisco, Boston, Denver and Washington, D.C. The billboards have been strategically placed on the buildings which display lists of Lyft drivers’ extracurricular interests and responsibilities. The ads salute whatever the drivers are, or wish to be, outside of driving such as parents, students, musicians, brew masters, producers, writers, or all around “go-getters.”
The marketing campaign reads, “We know you’re more than drivers. So, no matter what you’re driving toward, we’ll help you get there.” The brilliant and expressive marketing campaign has targeted the top Lyft drivers and have given a boost to the idea that the company is caring as well as good compared to it contemporaries.