With the technological advances it is imperative that advertising gets updated too. The newer the technique to advertise, the popular your brand might get. The billboards and hoardings are integral in marketing however the availability of digital outdoor advertising has opened doors to target niche markets. People these days spend more time outside than at home. Hence, “out of home” advertising is more impactful than other modes. The ways of advertising has turned more engaging and digital in keeping with the current trends. Strategically, placing the ‘out of home’ advertisement can be a very cost effective tool to market your brand.
Lightvert Ltd. is a start up, UK-based media Technology Company which is making waves and starting a global conversation about the recent innovations in ‘Echo Technology’. Founded by Daniel Siden, an American engineer and entrepreneur, Lightvert Ltd. came together with the help of a team composed of some of the world’s leading experts in Laser Imaging Systems, and Reflective Optics. The technology will render user to scale up digital ads to a size of 200m in height that will spread across the city skyline. It will capitalize on the power of just light and reflection to project an image in front of the city dwellers. This new & immensely creative technology can boast the popularity of your brand manifold if implemented. Lightvert Ltd. plans on launching and operating these installations throughout areas of Europe, North America and the Middle East.