Audi, the luxury car brand never fails to impress us. Their latest innovative and unique campaign is certainly an example of that. Audi India yet again did it in style – the brand with the four rings gave wings to its #A5BratPack campaign through inventive brand activation with the famous airlines, Jet Airways.
Vehicle wraps have been effectively used to advertise brands and products as an OOH campaign. Keeping that in mind, Jet Airways’ Boeing 737 airplane is being used as a perfect example of progressive Out-of-home (OOH) platform in the form of an ‘Airplane Wrap’ promoting the AudiA5 product line up, focused to target Audi prospects and customers boarding flights from multiple domestic locations. The branding, which covers the body of the Jet Airways Boeing 737 aircraft, is easily visible to those boarding the airplane irrespective of the boarding method.
“The #A5BratPack targets the young minded population that is instantly recognizable, the ones who have always taken on stardom and success on their terms. The product line up packs in the design, sportiness and prestige of the Audi brand and appeals to the inner brat in us who is waiting to latch onto the excitement. The#A5Bratpack campaign had been a non-conformist concept since its conception and execution, and in line with our progressive marketing approach, we decided to go larger than life and use an aircraft as an Out-of-home (OOH) platform to promote our Audi A5 range,” said Rahil Ansari, Head, Audi India.
Audi India launched the #A5BratPack –the Audi A5 Sportback, the Audi A5 Cabriolet and the Audi S5 Sportback in 2017. The powerful and flowing silhouette makes the trio truly aesthetic with abundant space inside. The car has many outstanding features which include a newly developed suspension, high-performance drives, innovative infotainment solutions, Audi Virtual Cockpit and Audi Smartphone Interface.