This section entails the concept about a project of a particular scale which we try to put forth to our readers to understand the limitations involved and how it can be addressed. The purpose is to make our readers understand the nature of the project, issues and challenges put forth by the clients, followed by the essentials required for handling a project of that stature.

Deloitte Digital Attracts Travelers with Eye-Tracking DOOH at London Airport

Deloitte Digital has collaborated with Market Gravity and installed a digital out-of-home campaign at London City Airport. The advertising DOOH consisted of gaze-tracking technology in order to measur...

Foodpanda Joins Hands with Laqshya Media and Gets Inventive with OOH

Foodpanda is a German mobile food delivery marketplace located in Berlin, Germany with operations in around 10 countries and territories. The service allows users to select from local restaurants and ...

Silentnight Initiates a War on Plastic in an OOH Campaign

In order to make the world better for the future generation, we need to recycle and reuse. Keeping that in mind, Silentnight which is the largest UK manufacturer of beds & mattresses and located i...

Amazon’s Innovative Campaign Makes India Sing

Amazon is an American e-commerce and cloud computing company based in Seattle, Washington. It is the biggest e-commerce website with a large number of customers. Recently, they came up with a quirky a...

Nescafe Triggers Love for Coffee with OOH in Mumbaikers

Nescafé is a brand of coffee made by Nestlé. It comes in many different forms. The name is an amalgamation of the words “Nestlé” and “café”. The coffee has been around for ...

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