This section entails the concept about a project of a particular scale which we try to put forth to our readers to understand the limitations involved and how it can be addressed. The purpose is to make our readers understand the nature of the project, issues and challenges put forth by the clients, followed by the essentials required for handling a project of that stature.

Netflix Re-Invents OOH Campaign by Reusing Old Billboards

Netflix is not leaving any stone unturned to enhance its viewership in India. With cheaper internet rates and high speed it is not surprising that one of the most famous online entertainment portal is...
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Transit Ads Starts a New OOH Campaign for Debonairs Pizza

With people spending more & more time outside their home it is not surprising that brands are opting for OOH advertising. Out-of-home media advertising is focused on marketing to consumers when th...
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LEGO Launches Gesture Based Star Wars DOOH

LEGO is a line of plastic construction toys that are manufactured by The LEGO Group, which is based in Billund, Denmark. Recently, in an innovative billboard campaign, Lego is promoting its Star Wars-...
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Titan Launches OOH Campaign For the Wedding Gift Collection

Titan Company Limited (earlier known as Titan Industries Limited) is an Indian luxury goods company. The lifestyle consumer brand owned by the Tata Group launched a large outdoor campaign with the th...
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Budweiser Starts a Music Quest In a Search-Oriented OOH Campaign

Budweiser is an American-style pale lager produced by Anheuser-Busch, currently part of the transnational corporation Anheuser-Busch. It is the most advertised beverage brand in America and accounted ...
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