3 Unique Outdoor Campaigns by Amazon to Promote Itself
Amazon has been doing exceptionally well in the market. The credit definitely goes to their inventive outdoor campaigns coupled with business strategies. From being the sellers of A—Z products they have uniquely carved a niche in the worldwide market. Read about their 3 inventive outdoor campaigns:
Amazon’s Chai Carts: Launched in Bangalore, Amazon came up with Chai carts to spread awareness about the company among local entrepreneurs and sellers in small cities and towns. These tea stalls stationed at strategic locations in a city which offered free cups of tea and conversations around getting businesses online.
Giant Amazon Echo at Times Square: A gigantic structure popped in Times Square; however, it had nothing to do with office space or condos. The 79-foot (or seven-story tall) structure was an Amazon Echo of sorts—it was attached to a billboard as part of the company’s inventive campaign touting the streaming capabilities of Amazon Music. The innovative campaign was essentially a model of the Amazon Echo isn’t interactive although it had LED lights to make it look functional and promote its features.
‘PRIME NOW’ Delivery Service Promoted by Amazon: Rapport teamed up with Amazon to promote its new Amazon Prime Now. The delivery service allows Prime Now customers who have downloaded the app, the ability to have products delivered to chosen London postcodes in just one hour. By mapping each of the postcodes and overlaying audience data, Rapport identified which areas over-indexed against their target audience and installed the banners in order to promote the brand.
