Rapidly changing technology is doing one thing in common, creating opportunities by opening up new avenues. This time, sign makers can offer an all new face of the age-old lollipop signs.
Introduction
Lollipop signs are simple, yet bold displays that are printed on both sides for added exposure. These signs can be custom-made meeting specific requirements, round or rectangle and also with different shapes. It even comes with options of being handheld or to have self standing bases. It allows rebranding at times, it is needed. Together all these attributes make this an important option for branding purposes.
Acknowledging the Change
With each passing day, the signage makers keep working on the face of signages and these lollipop signs are no different. And for signages, face lifting is a must especially when it comes to remain in the run and being able to gain the attention of maximum eyeballs. They do it simply by embracing the latest technology and transforming the solutions in line with the contemporary branding needs especially of big brands/coprorates.
What’s New in Lollipop Signs?
The latest in the league of lollipop signs is its LED dynamic displays, which are supposed to take over the existing thermoformed or the well-illuminated finely-finished lollipop signs of today in time to come. By allowing a complete dynamic LED panel to replace the sides of the signboards, the new face is expected to change the way lollipop signs are usually known for.
What are the Benefits?
For big corporates, especially those with multi-brand repertoire, it will be a win-win proposition as it would allow advertising almost all their brands in one single lollipop signboard, which currently is done using one board for each brand.
Similarly, a multi-product retail store, which is unable to showcase or promote more than one product as of now, can promote more products of its store using one such dynamic signboard. It will equally be benefitting to chain of restaurants, chain of jewellery shops, big organised retail chains and the like.
Application Areas
These signs are one of the outdoor signs that are mostly prevalent in the retail sector as branding options for their unique feature of minimum space requirement besides providing exclusivity to any brand’s identity. Apart from that it also beautifies and keeps the space illuminated. Lollipop signs are mainly used in sectors such as telecom, beverages, banking services, IT giants, petrol pumps, garments, etc.
Often these signs are used as roadside signage. As far as utility for lollipop signage is concerned, definitely it is profitable than other roadside standing signage. This is because of the height of such signage, which makes it visible to everyone crossing the street. Further adding to its plus is its glowing colours and shape that attracts the attention of almost every passerby.
Why These Signs are Popular?
Lollipop boards are typically installed perpendicular to store view, to maintain visibility for shoppers passing along the streets. These are an extension of the brand, while being compact and easy to install. Installation of lollipop signage ensures no customers are lost and store can be identified from any position in the street.
Conclusion
While the industry as a whole is facing a forced standstill following the lockdown, it is an opportunity for brands to look for ways to attract more eyeballs than usual to enhance its bottom line. At the same time, signage makers must offer them innovative but fail-proof options using which these brands can be able to meet their set objectives. The dynamic lollipop sign board, which is both innovative as well as eye catching, is one such option that can be a hit among these brands for branding purposes.
