Out-Of-Home-advertising has been here for a very long time now. It goes back to the times of Egyptians using Obelisks to broadcast new laws and policies. However, out-of-home advertising has evolved immensely, surprisingly; people are still shrouded in misconceptions regarding the same. The potential of outdoor advertising is tremendous also it is one of the most rewarding media used for marketing brands. The persistence of these misconceptions strongly opposes people from using it. Let’s find out, the misconceptions which discourage the advertisers!
- Out of Home media is very expensive: When compared with the print medium where the size of the advertisement is calculated in centimeters, outdoor does the same in feet, rendering a much bigger canvas. Additionally, an out-of-home creative has a very long life as compared to a newspaper ad or a TV commercial. Mostly, because of its strategic locations which turn it into advertisers favorite.
- Out-Of-Home-advertising lacks data: Falling for any data produced by TV and print media is not right. While keeping a rational point of view you can easily infer that more eyeballs cross an outdoor creative every day than anything, as crores of vehicles are used to commute on a daily basis in the country.
- Out of Home is not necessary for advertising plan: It is quite wrong to assume that advertising without the implementation of out-of-home is a great choice. By omitting, outdoor advertising you are actually wasting time, effort and money. In fact, by doing so, you tend to lose a lot of potential customers.
- Opting only for Metro panels and increasing brand awareness: Metro caters to a very restricted class with even more limited visibility along with being over-crowded. So for impressive results, a genuine mix of outdoor media is definitely going to be more effective.
- Big hoardings are beautiful: Only installing big billboards are not going to render results. Outdoor media consists of smaller mediums such as Pole Kiosk, Public Utility, Dustbin, Standing Panel, Benches, Tree Guard, Vending Kiosk, etc. which are effective and equally grab the attention of passersby.
- Opting sites only on the fixed basis: Out of Home media owners provide campaigns on fixed as well as the rotational basis. Generally, 80% of traffic is almost same on a daily basis henceforth; rotating the strategic locations and sites is definitely going to yield good results.