The out of home advertising has transformed the face of outdoor advertising all together. The popularity of OOH has evolved, whilst other ways have struggled. OOH, and digital advertising have combined together in order to produce a hybrid that it got its own abbreviation DOOH. Scroll down to learn about the top 5 areas where we expect to see the biggest potential for growth of out of home advertising:
1. LCD Screens Will Replace Printed Billboards
The prime factor in this is the progress in LED/LCD display industry. LED billboard has some impressive advantages and is almost impossible to ignore as they can be easily changed if required. Over a decade, the prices have been dropping significantly whereas the quality has been improving.
2. Integration of Mobile and DOOH
Increased Dynamic out of home advertising campaigns & integration with mobile will deliver growth for DOOH in 2018. According to a study OOH advertising had a steady market performance in 2017.
3. Smart Cities
DOOH is becoming pivotal focus of any city. If you live in major cities then you must have seen smart digital billboards. As this trend continues, advertisers have to adapt and make content that actually fits this relatively new medium.
4. 3D out of home advertising
Get ready for a technology called 3D mapping to hit DOOH and make a big impact. 3D mapping uses projection technology and innovative content design to project content on a building that appears to be three dimensional.
5. IDOOH (Interactive-Digital-Out-Of-Home)
There is a new term in the list IDOOH and it stands for Interactive Digital out of Home. Yes, this will be a trend. Just think of it as a Nintendo Wii gaming console…however, on big digital billboards.