FESPA is launching Wrap Fest, a brand-new event dedicated exclusively to vehicle wrapping, vinyl installation and detailing. The event will run for the first time from 26 – 27 April 2023 at the Silverstone racing circuit, Northamptonshire, UK, the iconic home of the British Grand Prix.
Across the two-day event, a maximum of 36 wrappers will compete in a series of timed wrapping competitions for the new regional UK & Ireland World Wrap Masters regional heat. The winner will then go on to compete in the popular World Wrap Masters final at FESPA Global Print Expo 2023 in Munich, Germany (23 – 26 May 2023).
Wrap Fest will host professionals in vehicle wrapping, livery and fleet graphics, car detailing, protection and tinting services, racing teams and automotive professionals, as well as printers and sign-makers who are looking to grow revenue from vehicle wraps, and those active in architectural interiors and signage.
The launch event will feature an exhibition, educational conference, hands-on training sessions and workshops, plus a new regional UK & Ireland World Wrap Masters competition. The exhibition will occupy Halls 1 and 2 of the new Silverstone Wing, where prominent global brands will showcase their latest innovations for custom vehicle wrapping and detailing, including decorative and paint protection films, window tints, digital printing and laminating equipment, vinyl cutting and finishing, design software, cleaning products, and accessories and tools.
Inspiring presentations will help visitors get up to speed with the latest trends and update their knowledge. Elsewhere, wrappers can join interactive technical training sessions and workshops delivered by experts, and watch live product demonstrations.
Reflecting the colour and energy of the wrap community, Wrap Fest will have a festival vibe, with international food trucks and live entertainment in the racecourse paddock area. “Vehicle wrapping is one of the most colourful attractions at our FESPA exhibitions, where we have been hosting our World Wrap Masters competition for over 10 years. With competitions on four continents, we’ve worked closely with suppliers and wrap professionals, but until now, there’s never been a focused event that serves the needs of this specific community”, explains Duncan MacOwan, Head of Marketing and Events, FESPA.