Times OOH has brought in a change in its Mumbai Metro media ad portfolio with the addition of impressive digital and static outdoor advertising options at key stations like Andheri and Ghatkopar which is being considered an important move.
Times OOH has strategically placed large video-walls at the busy stations along with a new holographic projection at Andheri station. These two additions to Times OOH’s existing network of over 200 digital screens and over 700 media options across Mumbai Metro will offer more flexibility and higher ROI to media planners.
Mumbai Metro is considered to be the most lucrative and effective out-of-home media properties for advertisers across volume-driven sectors like electronics, fashion and FMCG. According to Times OOH, the change is brought to meet the changing patterns and brand needs. The sole objective of being able to provide an effective and vast range of media options to advertisers.
Based on important parameters like passenger movements, feedback from clients and partners and category trends, the media plan is refreshed. Most of the media options are live and some are underway. Also, good uptake of media categories like OTT, as well as e-commerce, especially video walls placed at high footwall zones like ticket counters and large format static media placed at Bank of Baroda Andheri and VIVO Ghatkopar stations was seen.