Thanksgiving shopping trends saw a dramatic shift as Americans turned to their smartphones, purchasing holiday items from the comfort of their sofas. Retailers reaped the benefits of robust online and mobile sales as consumers prioritized convenience over traditional in-store visits. Retailers strategically targeted shoppers with optimized mobile platforms and exclusive digital deals, enhancing the appeal of online shopping.
This shift signifies a growing dependence on mobile commerce, with Thanksgiving becoming a significant day for online shopping, rivaling Black Friday and Cyber Monday.