Out-of-home advertising reaches the consumers while they are outside their homes. With the passage of time, people are spending more & more time outside which gives a great platform to OOH companies.
JCDecaux the world famous out-of-home advertisers is launching a new large format digital channel, offering 60 million weekly viewed impressions across 120 roadside digital screens. LDN Drive – due to launch in London this October – will be the capital’s largest 48-sheet network, capable of reaching up to 4 million Londoners in 29 boroughs.
The screens installed will be 20% larger than average and will be developed on important arterial routes, including Tottenham Court Road, Chiswick High Road, Wandsworth Road and South Circular Road. They will be powered by a new mobile data-set and the channel can be optimised by mapping unique audience profiles through the days of the week.
Spencer Berwin, the co-chief executive officer at JCDecaux, said: “LDN Drive provides brands with mass scale and reach, helping to drive brand fame, all backed by a new exclusive data set that will optimise the digital creative and targeting possibilities for advertisers.”
“LDN Drive is providing the best of both worlds such as broadcast and addressable advertising and its all backed by our brand first charter BranDO for brand safety, visibility, accountability and JIC backed measurement.”