The Animation, Visual Effects, Gaming and Comic (AVGC) sector in India has the potential to become the torch bearer of “Create in India” and “Brand India,” as ascertained by the Ministry of Information and Broadcasting, Government of India. Against this background, an announcement was made in the Union Budget 2022-23 for setting up an Animation, Visual Effects, Gaming and Comics (AVGC) Promotion Task Force. It will also facilitate promotion and market development activities to extend global reach of Indian AVGC Industry.
The Task Force, formed under the aegis of Ministry of Information and Broadcasting, will recommend ways to realise and build domestic capacity for serving our markets and the global demand. The AVGC Promotion Task Force also includes State Governments of Karnataka, Maharashtra, Telangana; heads of education bodies such as All India Council of Technical Education, National Council of Educational Research and Training and representatives of industry bodies-MESC, FICCI and CII.
The government has also tied up with the Industry experts such as Biren Ghosh, Country Head, Technicolor India; Ashish Kulkarni, Founder, Punaryug Artvision Pvt. Ltd.; Jesh Krishna Murthy, Founder and CEO Anibrain; Keitan Yadav, COO and VFX Producer, Redchillies VFX; Chaitanya Chinchlikar, Chief Technology Officer, Whistling Woods International; Kishore Kichili, Sr. Vice President and Country Head, Zynga India; Neeraj Roy, Managing Director and CEO of Hungama Digital Media Entertainment.
The AVGC Promotion Task Force shall be headed by Secretary, Ministry of Information & Broadcasting and will have Secretaries of Ministry of Skill Development and Entrepreneurship; Department of Higher Education, Ministry of Education; Ministry of Electronics and Information Technology and Department for Promotion of Industry and Internal Trade.
It is estimated that India has the potential to capture 5% (~$40 billion) of the global market share by the year 2025, with an annual growth of around 25-30% and creating over 1,60,000 new jobs annually.
The creation of an AVGC Promotion Task Force will try to actively collaborate with industry and international AVGC institutes, and enhance the global positioning of the Indian AVGC industry.
