Continuing our efforts to keep the industry stakeholders updated, we have this specific and the most important section that entails company or individual-specific articles about their respective diversification, expansion, acquisition, award/reward from a recognised authority, big order, new business scheme, event, business upset, new product, appointment, recognition etc. It’s an important part of our mission to keep our readers updated and enable them to take informed business decisions.

Political Parties Opt for Eco-Friendly Banners in Kerala

According to a leading news website, political parties in Kerela are opting for 100% pure cotton for large and small outdoor formats across major cities, towns and villages as an alternative material ...
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Siris Capital Group Acquires EFI at $1.7B

Electronics For Imaging, Inc. (EFI), a world leader in customer-focused digital printing innovation has announced that it has entered into a definitive agreement to be acquired by an affiliate of Siri...
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Kellogg’s Begins Outdoor Campaign for Pringles

Kellogg’s Australia collaborated with Melbourne-based independent agency Akkomplice to create an out-of-home campaign for their popular potato and wheat chips, Pringles. The work celebrated the Aust...
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Popular Video Streaming Platforms Go Old School with Billboards

When it is about advertising, major online streaming platforms in the country are opting for the traditional medium of billboards. The billboards of big players can be seen spread all across big citie...
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Mark Metro Wins Advertising Rights at 6 Chennai Metro Stations  

Recently, Mark Metro has acquired media rights at six more metro stations in Chennai and they already hold rights for 26 Chennai Metro stations. The contract was granted for ten years by Chennai Metro...
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Appy Fizz Starts OOH Campaign to Drive Sales  

Appy Fizz, the popular apple drink has been promoting itself through TV commercial. However, lately, the fastest growing brand is promoting itself through OOH medium. The latest campaign prompts the c...
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