In the current scenario, interactive and engaging OOH campaign billboards are a great driving force in increased sales and popularity of a product/ brand. Scroll down to uncover 2 interesting campaigns via interactive digital signage!
- Volvo Understands Your Personality Using Interactive Digital Signage Advertising Campaign
The Volvo OOH campaign by JCdecaux enables participants to discover their unique personality type by designing a Volvo V40 that reflects their individuality. A number of options are provided through the interactive interface that includes selecting the V40’s color, alloys, interior, and driving mode. Depending on the final result, a one of a kind, individualized V40 car profile is created that reveals the users’ personality type and description based on the criteria that they have selected. The final screen prompts users to enter their name and email address for the chance to win the perfect test drive “designed around you” in Sweden.
- Out-of-Home Game in The Great Oreo Cookie Quest That Dispenses Oreos from Interactive Bus Shelters
An interesting interactive campaign has been started by Oreo, all across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion. The OOH campaign consists of a specially built, interactive digital poster within a fully wrapped bus shelter on London’s busy New Oxford Street. Mainly, it renders passers-by the opportunity to find hidden cookies in a version of The Great Oreo Cookie Quest game and win a free pack of Oreos, dispensed directly from the poster site. The game comes complete with its own version of the mobile interactive game that is also location-based targeting around the dispenser. Basically, to lead users to the OOH site and prompt users to participate.
