Archives: Innovative Concepts
McDonald’s Sweden Simulated Dyslexia On Billboards to Raise Awareness
McDonald’s is the world’s largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries. The popular burger chain came up with an inventive out-of-home
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JCDecaux and Zaha Hadid Design Transforms OOH into Public Art
Recently, JCDecaux completed a unique piece of out-of-home in London designed by Zaha Hadid Design. Hadid is an award-winning architect famed for designing modern-style buildings. Basically, the proje
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Junkee Media Starts Campaign Displaying Real-Time Feeds of Trending Topics
Youth publisher Junkee Media is promoting its flagship title Junkee.com with a latest and unique national campaign displaying real-time feeds of trending topics from the news website. The newest campa
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Colors Promotes its Epic Love Saga Daastan–E–Mohabbat
Colors launched the greatest love story there ever has been: Dastaan-E-Mohabbat | Salim Anarkali. Its larger than life promotions bring alive the Mughal empire with its distinctive culture and unrival
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Sydney Airport Boasts Largest Building Wrap in Australia
Sydney Airport collaborated with digital out-of-home company Wideopen Platform and unveiled Australia’s largest building wrap billboard. The building wrap spanning 1957 square meters covers the enti
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Billboard Promotes Series Mega Icons with Kamal Haasan Being Analyzed
National Geographic aired “Mega Icons” series that inferred the success stories of India’s different inspiring personalities. The first two featured at the series were actor-filmmake
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