Sydney Airport collaborated with digital out-of-home company Wideopen Platform and unveiled Australia’s largest building wrap billboard. The building wrap spanning 1957 square meters covers the entire western face of the Airport’s T1 International multi-story car park. As per the reports from Sydney Airport, the OOH installation is presently the largest in Australia. The motive behind the inventive and biggest building wrap is to offer an engaging platform for national and international brands to promote to bigger and diverse onlookers. The apt location of the installation renders it easy visibility for travelers going in and coming out of the airport premises. The building is visible from the southern approach to the T1 International terminal from the M5 and Marsh Street.