Archives: Innovative Concepts
After its Viral Success Online, ‘Pokemon Go’ Continues the Chase Outdoors
Pokemon Go completed one year and its creators; Niantic Labs celebrated its anniversary by going outdoors with billboard ads featuring real time data from the game app in Tokyo, London and New York. C
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Bermuda Tourism Tries Differently with the Multimedia for VRT
Bermuda Tourism definitely tried something different with the multimedia that uses vehicle recognition technology (VRT). The technology works by collecting and delivering personalised messages to
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Sainsbury Bring in Real-Time Weather Inputs to Showcase their New Line of Clothes
UK retailer Sainsbury designed a unique outdoor campaign to launch its new range of clothing called ‘Tu’. The campaign was focused to send out a message across to people that Tu’s range of c
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Audi Offers Free Parking for the Day!
This innovative outdoor advertising project was brought to the streets of Bristol by Salisbury Audi and Red Thread Creative. They teamed up to come up with this ingenious way to tackle the very releva
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Tiger Brand of Beer Grabs Attention to a Somewhat Invisible Problem with their Creative Ad
This creative outdoor campaign recently went live in London. Tiger, a beer brand owned by Heineken in collaboration with advertising agency Marcel Sydney is behind this initiative. They teamed up wi
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Kellogg’s Amazed People by Installing the World’s First Edible Air-Dispensing Machine!
Londoners were pleasantly surprised on a bright April day when a was three-meters-tall and six-meters-wide cloud dispensing machine that could hold up to 10 cans of Pringles using a unique vortex ca
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