Archives: Innovative Concepts
Inverted Billboard in Bengaluru Draws Attention
Inverted advertisements often ring bells in a negative way however, this ad agency’s reason to flip the poster will definitely make you laugh. The inverted billboard was an ad for a mobile compan
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Facebook Advert Aimed to Refurbish Its Image
Facebook has experienced a rough year when it comes to public sentiment. The company was the focus of intense backlash from their users basically angered by scandals and lack of transparency. They
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Spotify Creative Highlights Brand’s Latest Witty Work
The rise of smartphones has led brands to lean into out-of-home advertising. Recently, Spotify rolled out its largest marketing campaign highlighting the brand’s free, ad-supported service. The c
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Japan Witnesses First Cannabis Out-of-Home Advert
In a monumental move, Japan has approved the out-of-home advertising of medicinal drugs made from cannabis. The advertisement was produced by Dentsu for Elixinol’s hemp oil product, which is made
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McDonald’s Helps Lower the Mercury with Temperature Sensitive OOH Campaign
With the sun shining brightly on us and raising the temperature, McDonald’s has come up with a temperature sensitive Digital Out-of-Home campaign for its McCafé Iced range, using PML Group’s Dy
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Awareness About Human Trafficking Spread at Hampton Roads
Recently, billboards have been installed around Hampton Roads to spread awareness about human trafficking. The initiative is part of a campaign by Attorney General Mark Herring’s office. The billb
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