With the sun shining brightly on us and raising the temperature, McDonald’s has come up with a temperature sensitive Digital Out-of-Home campaign for its McCafé Iced range, using PML Group’s Dynamic platform to manage and deliver optimised content. The digital ads switch creative as the temperature outside reaches a minimum level of 15 degrees Celsius. Moreover, dynamic automatically begins the copy change, delivering content that is relevant and engaging. The campaign is successfully garnering positive attention from the passersby.