The brand “Incredible India” is being showcased at the ongoing Arabian Travel Market (ATM), Dubai -2022 by the Ministry of Tourism, Government of India. The ATM is being held from 9th to 12th May 2022 at DWTC, Dubai. India’s rich and diversified tourism potential is being promoted. The Incredible India stall exhibits various tourism destinations and products including Niche products. The participation is aimed to promote India as a ‘Must See, Must Visit’ destination.
The India Pavilion was inaugurated in the presence of Satpal Maharaj, Minister of Tourism, Government of Uttarakhand; Ms. Rupinder Brar, Additional Director General, Ministry of Tourism, Government of India; Dr. Aman Puri, Consul General of India to Dubai; Sheo Shekhar Shukla, Principal Secretary, Tourism & MD, Madhya Pradesh Tourism Board and Kitto Zhimomi, Commissioner &Secretary, Government of Nagaland.
Around 18 Participants from India representing the State Tourism Government of Kerala, Nagaland and Tour Operators, Travel Agents, and Hoteliers/Resorts, will be present in the India Pavilion showcasing the diverse tourism products and services. Apart from this, the State governments of Uttar Pradesh, Uttarakhand, Madhya Pradesh, and Karnataka are also showcasing the tourism potential that States have to offer.
During the Mart, the India Pavilion is showcasing India as a “365 Days Destination” a year-round multi-faceted tourist destination such as Culture, Adventure, Cruise, Golf, MICE, luxury, wildlife, wellness and medical tourism etc. India Reopening as a theme has been amplified during the mart with the ‘Namaste Campaign’ to welcome International Travellers showcasing must-visit destinations of India.
The Ministry of Tourism has been undertaking focused campaigns to target the Indian Diaspora in line with the appeal of Prime Minister Narendra Modi of ‘ChaloIndia’ thereby urging the Indian Diaspora to inspire at least five of their non-Indian friends every year to visit India, calling them ‘Rashtradoot’. Moreover, theme-based schemes for the integrated development of circuits, for the improvement of infrastructure in the country, have been launched by the Ministry of Tourism to enable tourists to experience the destination fully.
These steps have resulted in the development of unique products like Rural, Adventure, Eco, Wellness, Golf, MICE, Medical and Cruise Tourism.
