InStore Asia (ISA) 2022 show will take place from 29th June to 1st July 2022, for the first time at JIO World Convention Centre (JWCC), Mumbai. ISA is the largest event in Indian Sub-continent for retail experience, design, shopper marketing and retail solution providers’ community. The show attracts senior professionals from retail and brand companies, service providers and manufacturers. The 2019 edition of In-Store Asia had a footfall of over 7500 visitors and 150 exhibitors. Now an official part of the Euroshop family, In-Store Asia 2019, witnessed a mammoth amalgamation of 12000 sqm stall area.
On the sidelines of InStore Asia (ISA) 2022, there will be panel discussions, seminars, debates on the sidelines of the In-Store exhibition. In addition, there will be window display awards 2022 for the VM (Visual Merchandisers) Community.
In an online interview with Tarik Aziz, Project Manager, Messe Düsseldorf India Pvt. Ltd elaborates on the preparation for the ISA.
How are the preparations going on for the rescheduled ISA’22 show?
The preparations for the 13th edition of our event are in full swing. As the retail industry is bouncing back, brands/ retailers are looking for solutions to enhance the customer experience in-store design. We, along with our partners and stakeholders, are eager to provide an enriching and new experience for our visitors and exhibitors. The show is expected to be bigger and better with more inclusions of categories, spaces and resource options.
What can we expect from the Show?
InStore Asia 2022 will serve as a platform, where one can get an immersive experience of the recent In-store developments that are happening in the retail industry. We believe in collaboration over competition, and see this as an opportunity to showcase the best that embodies innovation and value offered. This in turn will have a positive spillover effect, which will only foster an improved event experience for the clients and the visitors. In this regard, we are unique with the event offerings we provide.
One can expect a plethora of activities, which we are offering through our event. There are exhibitions, where one can physically experience the product or the service that is being exhibited in the booths, which is very apt to our theme. This will see the participation of domestic and international retail exhibitors, showcasing their offerings.
We are organising the convention, where over 25+ Indian and International speakers share their insights on the developments occurring in retail and other allied industries. This offers the space for budding professionals to interact and form meaningful connections with the various industry veterans.
ISA’22 show has moved to Jio World Convention Centre. Does it make a difference in terms of visitors’ interests?
Yes, we have upgraded the venue, it’s now happening in JIO World Convention Centre, located at Bandra Kurla Complex, Mumbai. It will make a humongous difference for our visitors. It is near the airport, business establishments, and hotels; and various leisure-related activities are available. This leverages us to provide a fantastic event experience for our visitors. The new venue offers a wide array of benefits including world-class infrastructure, centrally location, easy access to public transportation and an upgraded well-built structure providing professional conference equipment and an uninterrupted internet facility. ISA deserves to be organised in such a high profile venue and therefore the event brings forward a great place for meeting, networking and doing business.
Since the event is being held after a gap of 2 years owing to the Pandemic, what special efforts are being made to ensure the success of the Show?
During our ongoing promotional campaign through our interactions with various clients, we got to know that most of them have shown their eagerness to participate in the event. The members of the retail community are keen to experience the recent developments that are occurring in this industry, through their physical participation in the event.
Though there are concerns prevalent among some of the visitors regarding the safety measures, we ensure adequate precautions are set in place. This will instil a sense of confidence in our visitors to attend our event.
The visitors’ health and safety are our priority. We will be placing proper sanitization and early detection systems as per WHO, the city, the venue guidelines. We will set up a proper crowd control system to provide a safe yet, better event experience for our visitors.
How are you ensuring to draw quality visitors than quantity?
We are expecting to see an increase in the visitor footfall, slightly more than that of our previous edition. We have personally reached out to the leading and upcoming businesses professionals, who are relevant to our event. Their expectations of our event are high, and we are ready to exceed them. We are carrying out regular promotions on all our social media handles and partnered with various media partners to promote our event, to reach out to potential delegates and visitors. Though it is challenging, we are set to draw the relevant crowd for our event.
Since there are many stakeholders in the ISA show, how are you tackling the branding aspect?
When it comes to branding and organising InStore Asia 2022, it is a very well synchronised effort between all the stakeholders involved. We are creating and offering a platform, where mutually beneficial and long-lasting professional relations will be built. We like to strike a win-win situation between all the parties involved and provide a gratifying service for our visitors. We ensure that the 13th edition of our event yields a far greater positive outcome.
Tell us about the VM&RD Awards 2022:
The VM&RD Awards 2022, will serve as a platform, for the retail juggernauts and the rising retail designers to present their work and bag the ultimate prize- “The Best Store Design of the Year”. There are entries from big and upcoming brands participating in over 12 Store Design Categories and 10 Special Categories. The VM Challenge will be an interesting on-spot engagement activity, where the theme will be given on the day of the event. This will have teams compete and execute a project within limited time duration and limited materials. This is one of the main crowd-pulling segments in our event.
