In 2013, Can Image Tech came up with a new technology of Digital Wall Printing (DWP), therefore capturing all the forms of traditional advertising used for outdoor and indoor branding. Slowly getting in the groove of the advertising world, DWP Media has emerged as a revolutionary technology that was invented by Dayaram Mahajan and launched in partnership with Ketan Desai-both have an experience of almost 30 years in this industry. During their early days into wall painting industry, they came across various issues regarding skilled labour, color differences, difficulties in drawing graphics or images, spelling mistakes, etc. Due to all this, campaigns of wall painting generally get delayed thereby not completing the consumer’s requirements on time resulting in customer dissatisfaction and loss of business.
This all induced Mr. Mahajan to look for an alternative solution. He started working on an inventive product. It took him 8 years of research to come up with a technology called as Digital Wall Printing (DWP).
DWP is a ‘technology’ on its own as the painting is done by a very experienced artist along with a lot of hard work and time invested. This is because; it melts on all types of surfaces making them look very original. For hand wall painting, various colors and brushes are required for completing the wall painting project. However, when it comes to Digital Wall Printing, the entire process is reversed.
First, a white layer of paint (as a primer) is applied to the wall. Then the given print is printed on digital wall printing machine. Next, the wall is sprayed with water and the print is applied to the wall in a manner that the print dissolves with the wall and gets stuck. After the print is dried up, the beautiful media impact can be seen.