Netflix is the World’s leading subscription service for watching TV episodes and movies. It is one the most popular and leading Internet television network with over 117 million members in over 190 countries enjoying more than 125 million hours of TV shows. Despite, that they are very aggressive when it is about marketing and spreading awareness about their latest TV shows. From using bus shelters to liquor bottles to billboards they are known to use various platforms to advertise. Scroll down to learn about the different platforms used by the network to advertise.
Mobile advertising for their show ‘Better Call Saul’ through a van which is easily visible and cannot be missed.
Liquor bottle with the composition of the queen’s drink written on it used to promote their series ‘The Crown’
TV Series ‘Narcos’ which depicts the true story of a drug mafia was promoted in a Washroom.
3D bodies installed at the bus shelter to promote their science fiction series ‘Altered Carbon’.
Digital billboards have been installed playing ‘GIF’ which promoted their upcoming series while engaging passersby.
Building façade covered with the advert to advertise the series ‘House of Cards’ at a square to draw attention and get create a buzz.
London tube used as a platform to advertise the series ‘Stranger Things’ in a quirky way.