Case Study Category: National
Metal / Tin makes a comeback as a viable and durable substrate for advertising display boards
Advertising display boards are placed for product visibility and brand positioning; to entice customers and inspire a purchase, or often convey environmental or socially important messages such as Dan
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3D Billboards: A Revolutionizing Trend
Creating impactful advertising campaigns is driving digital innovation to new heights, especially in the out-of-home (OOH) advertising arena. Billboards comprise an enormous part of the advertising ma
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Kolkata Metro generates Rs.14.43 cr from branding, signage, advertising during April-21-Jan22
In the month of January 2022 alone, the Kolkata Metro has earned Rs.4.42 crore from its non-fare revenue (NFR) initiatives such as advertisement, hoardings, signage etc. And during the period April 20
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“Amazon’s ‘On Box Advertising’ Campaign” – by Lily Shanker**
With millions of products being shipped worldwide thanks to eCommerce, packaging has come a long way from the plain cardboard cartons to customized boxes, all in an attempt to promote brand awareness
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Michelin Man Makes a Comeback in a New Campaign
Tyre manufacturer Michelin has launched a new brand awareness campaign with its iconic mascot ‘Michelin Man’ after a long hiatus. The tagline of the campaign ‘For those who drive the change’ f
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Van Heusen’s Interesting Take on Branding in Two New Campaigns
Van Heusen always brings something interesting when it comes to advertising campaigns. For its one-of-a-kind 7-in-1 suit collection for wedding season, the brand has started a comprehensive marketing
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