Blog
23-07-2018 10:07 AMMini Starts a New OOH Campaign Which Taps Contextual Data Insights for an Effective Creative
Mini Australia launched a latest digital OOH campaign utilizing a combination of geographic and contextual data sets in order to deliver a more dynamically targeted content to consumers. The latest campaign, which has been developed in partnership with Vizeum Melbourne and Posterscope, will run across DOOH sites across the country. It will utilise specific data [Read More]
11-07-2018 08:07 AMHow Netflix India is Using OOH to Instigate Viewership for their New Series
Netflix India which has turned into a popular online streaming platform is set to launch its first original series in the country. The series named Sacred Games is based on Vikram Chandra’s novel and stars famous actors such as Saif Ali Khan, Nawazuddin Siddiqui and Radhika Apte. The eight-part series created by filmmaker Anurag Kashyap [Read More]
10-07-2018 08:07 AMHow a PUG is creating a buzz as OOH campaign
Three Mobile were vying to create and generate a unique and engaging OOH campaign surrounding their latest ‘Puggerfly’ character. Working with Limited Space, Three installed a giant 3D model of the pug into a prominent mall in the UK. Three has launched the world’s first augmented reality Snapchat pet Puggerfly – as it looks to [Read More]
16-06-2018 09:06 AMSamsung Uses The tallest Building to Defy Limits of Out of Home (OOH) Advertising
Taking a monumental stance literally, Samsung Electronics, pushed the boundaries of conventional OOH advertising campaigns and marketing with a spell bounding showcase at the world’s tallest building, Burj Khalifa in Dubai. The new Galaxy S9 and S9+ have features such as an advanced redesigned camera. The advert was featured in a display of LED lights [Read More]
15-06-2018 05:06 AMHow Absolut Collaborated With JCDecaux for Global Interactive Selfie Campaign in Airports
Airports are one of the most visited destinations. Therefore, it is imperative that this medium is used for advertising brands. Taking a cue, Absolut launched ‘Global Selfie’ campaign to celebrate its limited edition ‘Absolut World’ vodka. The innovative campaign lured travelers flying from Frankfurt and Singapore to a picture of themselves via Absolut.com/globalselfie. The selfie [Read More]
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