FESPA launched its third global Print Census, with the first surveys being completed by visitors to FESPA Global Print Expo and European Sign Expo 2022 held on 31 May – 3 June 2022, Messe Berlin, Germany. The survey is being funded through FESPA’s Profit for Purpose reinvestment programme.
According to FESPA officials, the objective of this regular international survey is to provide fresh insight into industry trends and recognise the challenges and opportunities faced by printers and sign-makers post-pandemic. The Census findings will enable FESPA to better support its members and shape its future product offering.
The third iteration of this research initiative will delve further into the six core areas that emerged from the analysis of the 2018 Print Census – market optimism, changing customer demands, the evolving wide format product mix, the importance of digital technology investment, the rise of textile printing, and environmental pressures. Exploring these same topics four years on will allow FESPA to assess how long-term trends are progressing.
The FESPA Print Census also aims to identify new drivers of change in the industry, for example by exploring equipment, software and workflow trends, as well as pricing and margins. Importantly, the report will seek to understand the impact of the COVID-19 pandemic on print and signage businesses.
As with the 2018 Census, Keypoint Intelligence will analyse the results on behalf of FESPA and an overview of the findings will be published in Spring 2023, at FESPA Global Print Expo 2023 in Munich, Germany. The full Census analysis will be accessible free of charge to members of FESPA’s national Associations and FESPA Direct Corporate membership holders. Non-members will be able to purchase the Census report.
Visitors to FESPA exhibitions throughout 2022 and the beginning of 2023 in Europe, Brasil, Eurasia and Mexico will also be able to complete the Print Census onsite. Anyone participating in the FESPA Print Census will receive a copy of the executive summary ahead of it being published and will be entered into a prize draw to win free entry to FESPA Global Print Expo 2023, with two nights’ accommodation included.
