Innovation is key when it comes to outdoor advertising and Times OOH knows it well! The company had recently installed the first man mannequin at Indore International Airport over the baggage belt to showcase the various new formal wear looks of the brand available at prominent stores across the city.
The campaign is one-of-a-kind experiential advertising initiative and managed to create a brand identity for Raymond among the consumers. The flyers at Indore airport are now being treated to ingenious advertising portraying the qualities of a ‘complete man’, which is also the brand tagline.
Raymond has adopted numerous marketing policies to increase and maintain its brand awareness in the consumer market. It has launched several ad campaigns that are shown with help of every possible advertising medium like print, digital and electronic.