OOH and Billboard certainly yields positive results when it comes to advertising. Moreover, if you are implementing the use of premium luxury cars then it is surely going to increase your brand awareness and sales. Scroll down to learn about the two recent examples.
Inventive Campaign by Shell which Stars Maserati on a Billboard:
Shell Helix has come up with out-of- home marketing innovation as part of its ongoing campaign #DRIVEONPAKISTAN to a whole new level by putting up a life-sized 3D model of Maserati, an Italian luxury on billboards. The inventive and out-of- the-box campaign has already started making waves displaying its highly innovative, large format creative billboard that boasts a 3D life-sized Maserati for the first time in Pakistan. As Shell Helix is designed for ultimate engine performance, the billboard exhibits a Maserati moving smoothly on all kinds of rough and challenging tracks, therefore boasting the brand’s message #DRIVEONPAKISTAN in the perfect way. The onlookers are captivated by the said innovation which is certainly a first of its kind in the OOH landscape.
SpaceX Made History in the World of Marketing by Sending a Tesla Roadster in Space:
It took a lot to digest looking at the image which is startling, incongruous and incredible. Apparently, a car floats in space and at the wheel is a spacesuit with a seatbelt on. The plan was engineered and incorporated by Elon Musk and his company SpaceX which delivered the $100,000 Tesla Roadster, with the message “Don’t panic!” stamped on the dashboard and David Bowie playing on the speakers – to cruise through high-energy radiation belts that circuit Earth towards deep space. It is touted as one of the biggest as well as expensive OOH campaign done by any brand ever. The car was put into space by Falcon Heavy, now the most powerful rocket in operation and second only to the Saturn V rockets, which carried men to the moon during the Apollo era.
