News Category: International
Out-of-Home Industry Invests $10m to Enhance Digital Audience Metrics
The out-of-home industry is going to invest $10 million to “revitalize” industry metrics in order to measure audiences for digital billboards more accurately. The metrics project will be carried o
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Hiscox Implements Digital OOH to Highlight Real-Time Cyber Attacks
Cyber attacks have become quite prevalent these days. With privacy invasion and data breach, it is one scary attack which can cause a lot of disasters. Hiscox’s ‘CyberLive’ deployed a real-time
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First-Ever Out-of-Home Advertising Campaign by The Body Shop in US
The popular cosmetic brand ‘The Body Shop’ launched an OOH campaign for the first time in US. They collaborated with Cruelty Free International and the campaign is aimed at calling for a global ba
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Lintec Plans to Launch Recycled Film for Screen and Digital Applications
Our present environment surely needs eco-friendly and sustainable solutions. Henceforth, there is a growing demand for environment friendly solutions in the POS and signage industry. Keeping that in m
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Ricoh Launches Direct-to-Garment Printer to Help Businesses Grow in Today’s Digital World
The Ricoh Company, Ltd. is a Japanese m u l t i n a t i o n a l imaging and electronics company. Recently, they unveiled a compact, affordable Direct to Garment (DTG) printer that en
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EFI Launches Fiery Textile Bundle Aimed to Offer Superior Quality
EFI creates the ability to accurately match colors to the printed result, share color palettes across the design team in real time, design professional repeat patterns and create multiple color ways f
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