In order to familiarise the consumers with various categories of inkjet printers, cartridges and photo media, Canon India has launched a PIXMA Zone for the first time in India. The zone will showcase the entire range of Canon Inkjet technology and its features, and at the same time offer personalized demo experience. The store will serve as a one-stop shop solution for all printing requirements.
The zone is located at Janakpuri District Center and was inaugurated by Mr. Kazutada Kobayashi, President and CEO, Canon India, Mr. Eddie Udagawa, Vice President, Consumer Imaging & Information Centre and Mr. C Sukumaran, Director, Consumer System Products, Canon India.
Canon’s inkjet printer range caters to a wide customer portfolio, even expanding to the SME sector. It aims to open PIXMA zones in other metros like Mumbai, Bangalore and Chennai this year. It also plans to expand the stores to the tier II and III towns in the coming years.
PIXMA Concept stores will also help the retailers to understand consumer behavior and provide them exclusive products, schemes and offers, keeping pace with the latest technology.