Continuing our efforts to keep the industry stakeholders updated, we have this specific and the most important section that entails company or individual-specific articles about their respective diversification, expansion, acquisition, award/reward from a recognised authority, big order, new business scheme, event, business upset, new product, appointment, recognition etc. It’s an important part of our mission to keep our readers updated and enable them to take informed business decisions.

Popular Video Streaming Platforms Go Old School with Billboards

When it is about advertising, major online streaming platforms in the country are opting for the traditional medium of billboards. The billboards of big players can be seen spread all across big citie...

Mark Metro Wins Advertising Rights at 6 Chennai Metro Stations  

Recently, Mark Metro has acquired media rights at six more metro stations in Chennai and they already hold rights for 26 Chennai Metro stations. The contract was granted for ten years by Chennai Metro...

Appy Fizz Starts OOH Campaign to Drive Sales  

Appy Fizz, the popular apple drink has been promoting itself through TV commercial. However, lately, the fastest growing brand is promoting itself through OOH medium. The latest campaign prompts the c...

Aer Lingus Promotes Sale Using OOH Campaign

Aer Lingus did an OOH campaign to promote three million discounted seats in its January sale. Several platforms such as conventional outdoor poster formats, digital screens and special build were ...

Durst Increases Its Wide-Format Production

Durst, the world leading manufacturer of advanced digital printing and production technologies is consolidating its roll-fed and flatbed production into one expanded site. The new site will also...

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