Issues Category: Cover Story
Age of Digital Signage
At both the organizational and industry levels, attempts to alter the digital world have advanced dramatically during the past two years. The COVID-19 dilemma has actually sped up the digitization of
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Go Red. Grab Attention!
The SpiceJet airline’s tagline reads: “Red, Hot, Spicy”; 93.3 FM Radio Mirchi’s tagline is: “It’s Hot!”. And if you are a football or cricket enthusiast, look at the branding/uniform of
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Fusion of Digital & Screen Printing in Signage World
Recently, one of the big signage producers in South India has revealed that although he does not want to invest in screen printing technology, he subcontracts the screen printing work to screen printe
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Point of Sale Materials: An Opportunity to drive quick sales
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As a brand, it’s difficult to cut through the clutter of thousands of other brands competing for the
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Floor Standing Display Unit- Get your Brand Noticed!
The standalone display shelves are also known as Floor Standing Display Units, holds products in an independent stand to enhance the customer shopping experience. As compared to wooden or metal stands
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Rural Marketing: A Bright Spot for Advertisers in Post-Covid World
As the urban market gradually moves towards saturation, marketers have started eyeing the rural population for increasing the sales of their products. With easy access to internet and mobile phones, t
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