Amazon is the largest Internet retailer in the world as measured by revenue and market capitalization, and it is second largest after Alibaba Group in terms of total sales. Their success definitely hints at the attributes such as effective out-of-home advertising implemented by them. They have been very smartly implementing their marketing strategy using different mediums. Scroll down to uncover 3 unique out-of-home campaigns by them!
- At about 80 feet high, the installation of Amazon Echo towering over Times Square was one of the largest advertising installments ever in the Square, breaking the record held by Pepsi from the 1940s.
- They launched a simple yet visually impactful campaign at Kempegowda International Airport. It consisted of the installation of an eye-catching structure in the check-in area with a humongous Amazon box and branded totem emerging from the top.
- They used one of the most effective medium such as Metro to advertise its apparel wear. The metro train is something which most of the people use to commute in the big cities. In an eye-catching advert, vehicle wrap was plastered on the Metro train to promote its fashion wear.