Innovative Concepts is a collection of unique ways in which signage are created and used not only for branding/promotional purposes, but also to spread awareness about any specific social issue(s) to gain greater attention of the people in general. The aim is to push the boundaries of creativity by inducing new ideas and encroach possibilities that a brand or an issue can be looked at. This section has so much to offer in the name of creativity and out-of-the-box thinking, especially when it comes to promoting a brand or highlighting any specific general issue.

Digital Billboard Delivers Live Feed of Yukon’s Midnight Sun

Well, innovation knows no boundaries. This holds true in the case of the digital billboard placed along a highway in Vancouver. The billboard broadcasts a live image showing sunny Dawson City, Yukon u...

Weather Activated OOH Ads by Diageo to Drive Gin Sales

This summer Diageo is reaching out to gin drinkers in an inventive way. They have launched an OOH campaign that caters to digital ads based on the current weather. The campaign is focused on advertisi...

IKEA India Entices Hyderabad with Innovative Creative

When you are launching or opening your first store at a certain place it is vital that you opt for effective OOH. Keeping that in mind, Swedish furniture retailer, IKEA aggressively used the OOH adver...

Cab Service Prompts New Yorkers to Take a ‘Staycation’

New York is an exciting city. Also, there are many local places to see and enjoy. Hence, Lyft which is an on-demand transportation company based in San Francisco, California is encouraging the New Yor...

Almond Breeze Deliver User-Generated Content In OOH Campaign

Almond Breeze is an almond milk brand that is celebrating the creations made by its social media fans by displaying the tastiest in its latest DOOH campaign. The brand’s new OOH campaign which saw f...

Digital Street Campaign by Dyslexia Association to Spread Awareness

Facial detection technology on digital out-of-home (OOH) screens was used to give the public a sense of what it is like to live with dyslexia in London. The dynamic long-form text that appears on the ...

Page 9 of 19« First...7891011...Last »