Innovative Concepts is a collection of unique ways in which signage are created and used not only for branding/promotional purposes, but also to spread awareness about any specific social issue(s) to gain greater attention of the people in general. The aim is to push the boundaries of creativity by inducing new ideas and encroach possibilities that a brand or an issue can be looked at. This section has so much to offer in the name of creativity and out-of-the-box thinking, especially when it comes to promoting a brand or highlighting any specific general issue.

Gucci Launches a 2500 sq.ft. Mural in New York

The neighborhood of Lafayette Street in New York recently woke up to this beautiful mural from San Francisco-based illustrator Jayde Fish hosted by Gucci. This masterpiece of an artwork is painted o...

Shake the Orangina Distributor!

This clever campaign from Orangina was an attention grabber and a hit among passersby at La Defense and Lille Europe in France. The campaign depicted exactly what the brand promotes; vigorously shak...

Crust Pizza brings fun ‘Playable Posters’ to the Streets of Melbourne, Sydney and Brisbane

An out of the box outdoor campaign was launched recently by Crust Pizza in collaboration with 3rd space and a music partnership with “Pecking Duck”. A series of interactive posters with sensitiv...

FEA, Germany Promotes Pollution Free Environment via this Creative Campaign

The Federal Agency for Environment, Nature Conservation, Building and Nuclear Safety (BMUB) in collaboration with the advertising agency Tinkerbelle GmbH of Berlin wanted to steer people’s attent...

The Ultimate Do Good, Feel Good Shop

eBay never cease to surprise their customers with innovative outdoor campaigns and this time it is a pop-up shop in London, called the ‘The Ultimate do good, feel good Shop’. It allows shoppers...

Blood Donation through a Virtual Reality App

NHS Blood and Transplant in collaboration with 23Red Advertising Agency designed one-of-a-kind campaign to create awareness among people about the power blood donation holds in saving lives. The cam...

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