Innovative Concepts is a collection of unique ways in which signage are created and used not only for branding/promotional purposes, but also to spread awareness about any specific social issue(s) to gain greater attention of the people in general. The aim is to push the boundaries of creativity by inducing new ideas and encroach possibilities that a brand or an issue can be looked at. This section has so much to offer in the name of creativity and out-of-the-box thinking, especially when it comes to promoting a brand or highlighting any specific general issue.

Bermuda Tourism Tries Differently with the Multimedia for VRT

Bermuda Tourism definitely tried something different with the multimedia that uses vehicle recognition technology (VRT). The technology works by collecting and delivering personalised messages to ...

Sainsbury Bring in Real-Time Weather Inputs to Showcase their New Line of Clothes

UK retailer Sainsbury designed a unique outdoor campaign to launch its new range of clothing called ‘Tu’. The campaign was focused to send out a message across to people that Tu’s range of c...

Audi Offers Free Parking for the Day!

This innovative outdoor advertising project was brought to the streets of Bristol by Salisbury Audi and Red Thread Creative. They teamed up to come up with this ingenious way to tackle the very releva...

Tiger Brand of Beer Grabs Attention to a Somewhat Invisible Problem with their Creative Ad

This creative outdoor campaign recently went live in London. Tiger, a beer brand owned by Heineken in collaboration with advertising agency Marcel Sydney is behind this initiative. They teamed up wi...

Kellogg’s Amazed People by Installing the World’s First Edible Air-Dispensing Machine!

Londoners were pleasantly surprised on a bright April day when a was three-meters-tall and six-meters-wide cloud dispensing machine that could hold up to 10 cans of Pringles using a unique vortex ca...

Baywatch Ad Triggered by Weather!

As people all over US wait for the first day of spring amidst bone-chilling winter weather, Paramount Picture Studio which is currently producing the popular show Baywatch Reboot partnered with Lamar ...

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