Innovative Concepts is a collection of unique ways in which signage are created and used not only for branding/promotional purposes, but also to spread awareness about any specific social issue(s) to gain greater attention of the people in general. The aim is to push the boundaries of creativity by inducing new ideas and encroach possibilities that a brand or an issue can be looked at. This section has so much to offer in the name of creativity and out-of-the-box thinking, especially when it comes to promoting a brand or highlighting any specific general issue.

The Body Shop Takes Initiative to Promote Clean Environment

As a part of its commitment to environment activism, The Body Shop launched 3 ads throughout London that removes pollutants from the atmosphere with the help of Airlabs’ air cleaning system. Stra...

Betabrand Reports a Lost Cobra to Generate Footfalls at Retail Store

What do you think would attract your attention towards a billboard? Could it possibly be a notice for a lost cobra? A San Francisco clothing store chose an unusual approach to attract footfalls to...

Hammam Bus Shelters Help Commuters Relax in Netherlands

How about a bus shelter that gives you the opportunity to take a few minutes off your busy schedule to relax and unwind? Well, Posterscope Netherlands, in association with skin care brand Rituals ...

Universal Pictures Root for Pets in the Latest Outdoor Campaign

Universal Pictures released a spell-binding outdoor campaign for pets where digital boards were framed as windows, with the pets jumping up and trying to look out of them. The ads were also integrated...

Public Mobile Runs a Low-Budget, No- Frills Campaign

Canada’s famous wireless brand, Public Mobile launched a unique campaign titled ‘Less for Less’. The campaign was designed to promote the company backed by TELUS’ mission to trim the excess ...

After its Viral Success Online, ‘Pokemon Go’ Continues the Chase Outdoors

Pokemon Go completed one year and its creators; Niantic Labs celebrated its anniversary by going outdoors with billboard ads featuring real time data from the game app in Tokyo, London and New York. C...

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