Innovative Concepts is a collection of unique ways in which signage are created and used not only for branding/promotional purposes, but also to spread awareness about any specific social issue(s) to gain greater attention of the people in general. The aim is to push the boundaries of creativity by inducing new ideas and encroach possibilities that a brand or an issue can be looked at. This section has so much to offer in the name of creativity and out-of-the-box thinking, especially when it comes to promoting a brand or highlighting any specific general issue.

A 70-Acre Field Turns Into a Giant Billboard to Promote Natural Meat

The campaign by Havas Canada was to promote Canadian meat producer Greenfield Natural Food Company which turned a 70-acre hayfield into a “sustainable billboard” in a stunt to foster its natural c...

Inventive “Auto Prachaar” by Fevicol is a Funny Respite in Traffic

Pidilite Industries Limited is an Indian-based adhesives manufacturing company. Pidilite markets the Fevicol range of adhesives. Recently, Fevicol came up with a catchy and funny one-liner. The advert...

3D Billboard Campaign for Adidas Predator Begins

This recent inventive campaign by Posterscope was done to introduce Adidas Predator with a sole objective of generating awareness about the launch of this flagship product. The campaign has been creat...

Cliffside Shop at 300ft High Titled ‘The World’s Most Remote Pop-Up Shop’

Colorado is famous for its Rocky Mountains and many canyons. Eldorado Canyon is one of them and is well known among rock climbers, because of the Bastille Crack. Advanced materials company Work in Pro...

Mazda ‘The Head Turning Billboard’ is Definitely a Crowd Puller

The Mazda MX-5 RF is a real head turner as the new OOH campaign from JWT proves. The objective behind this campaign is to create an ingenious and engaging billboard as the vehicle itself. The agency o...

Dating App Starts an Inventive Campaign to Gain Users

With a tough competition from Tinder it is imperative that Hinge, another dating app does something unique to gather users. They have started advertising by introducing the tagline ‘Let’s be real...

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