Innovative Concepts is a collection of unique ways in which signage are created and used not only for branding/promotional purposes, but also to spread awareness about any specific social issue(s) to gain greater attention of the people in general. The aim is to push the boundaries of creativity by inducing new ideas and encroach possibilities that a brand or an issue can be looked at. This section has so much to offer in the name of creativity and out-of-the-box thinking, especially when it comes to promoting a brand or highlighting any specific general issue.

Hammam Bus Shelters Help Commuters Relax in Netherlands

How about a bus shelter that gives you the opportunity to take a few minutes off your busy schedule to relax and unwind? Well, Posterscope Netherlands, in association with skin care brand Rituals ...

Universal Pictures Root for Pets in the Latest Outdoor Campaign

Universal Pictures released a spell-binding outdoor campaign for pets where digital boards were framed as windows, with the pets jumping up and trying to look out of them. The ads were also integrated...

Public Mobile Runs a Low-Budget, No- Frills Campaign

Canada’s famous wireless brand, Public Mobile launched a unique campaign titled ‘Less for Less’. The campaign was designed to promote the company backed by TELUS’ mission to trim the excess ...

After its Viral Success Online, ‘Pokemon Go’ Continues the Chase Outdoors

Pokemon Go completed one year and its creators; Niantic Labs celebrated its anniversary by going outdoors with billboard ads featuring real time data from the game app in Tokyo, London and New York. C...

Bermuda Tourism Tries Differently with the Multimedia for VRT

Bermuda Tourism definitely tried something different with the multimedia that uses vehicle recognition technology (VRT). The technology works by collecting and delivering personalised messages to ...

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