Innovative Concepts is a collection of unique ways in which signage are created and used not only for branding/promotional purposes, but also to spread awareness about any specific social issue(s) to gain greater attention of the people in general. The aim is to push the boundaries of creativity by inducing new ideas and encroach possibilities that a brand or an issue can be looked at. This section has so much to offer in the name of creativity and out-of-the-box thinking, especially when it comes to promoting a brand or highlighting any specific general issue.

Giant Billboard Installed in Sweden That Feeds Birds

A unique initiative by sustainable society consultant company Ramboll in Sweden has installed a billboard which is focused on a sustainable society. With freezing temperatures and low food supplies, S...

S-Class Mercedes Benz Arrives in India Through Airports

Two airports have been strategically chosen to broadcast the launch of the premium S-class Mercedes Benz in India. Delhi and Mumbai airport receive a lot of traffic hence innovative billboards have be...

‘Selfies on iPhone X’ Campaign in India Stars A. R. Rahman

Apple comes with eclectic features which are also displayed in their advertising campaigns. The latest “Selfies on iPhone X” campaign has gone live across the country which features self portraits...

Inventive Campaign by Shell which Stars Maserati on a Billboard

Shell Helix has come up with out-of-home marketing innovation as part of its ongoing campaign #DRIVEONPAKISTAN to a whole new level by putting up a life-sized 3D model of Maserati, an Italian luxury o...

McDonald’s Crops Arches, Directs People to the Closest McD

In a brand new campaign of McDonald’s from Cossette crops the iconic curvy Golden Arches to direct people to the nearest McDonald’s restaurants. The “Follow the Arches” campaign turns bits of ...

SpaceX Made History by Sending a Tesla Roadster in to the Space

It took a lot to digest looking at the image which is startling, incongruous and incredible. Apparently a car floats in space and at the wheel is a spacesuit with a seatbelt on. The plan was engineere...

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