The food ordering app Ritual beta tested the OOH solution offered by AdQuick, outdoor advertising solutions provider through a six-week SMS campaign running on street benches in downtown Los Angeles. AdQuick has launched a service called Performance Based Marketing that adopts the cost-per-engagement (CPE) model popular in digital advertising. Moreover, the machine learning algorithm helps to determine the feasibility of campaigns and to optimise them around factors like media type, geography, duration and call to action. The OOH promotional campaign, which offered a $20 welcome credit for buying food and drinks in nearby neighbourhood venues, was focused on driving app downloads and proved extremely successful.