Colors launched the greatest love story there ever has been: Dastaan-E-Mohabbat | Salim Anarkali. Its larger than life promotions bring alive the Mughal empire with its distinctive culture and unrivalled grandeur. The channel has created and executed a 360-degree campaign that positions the show as the magnum opus of all love stories with an innovative and high buzz media outreach. The OOH campaign was spread across Mumbai, UP, Madhya Pradesh & Gujarat. The out-of-home advertising gimmick done in a famous Mall was extremely impactful and was done with a creative approach that broadcasts the magnanimous aspect of the show.