Real Estate Brand Creates a Whole Township Inside a Metro Train

Metros in the cities are offering an inventive platform to advertise a brand. In busy and traffic stricken cities Metros play an important role for daily commuters. Capitalizing on this, many brands

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Inventive Use of Pop Culture by Zomato As An Outdoor Campaign

Beating the competition not only requires hard work but also being innovative in marketing. The latest outdoor campaign by Zomato which is heavily inspired by pop culture is certainly an example of th

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Kansai Nerolac Starts An Appealing OOH Campaign ‘#ASHADEBETTER’ At The Chhatrapati Shivaji International Airport, Terminal1

Every company needs to be unconventional and creative when it comes to promoting their brand. Kansai Nerolac Paints Ltd (KNPL) started an on-ground campaign at the Terminal 1 of the Chatrapati Shivaji

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Ignis Ignites a Drive Challenge to Advertise Itself

The newer your campaign the greater publicity it will draw. Ignis, Nexa, totally believes in following that. Keeping with the unconventional trait of advertising, recently they came up with ‘Igni

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Launch of Cadbury’s Maha Pack Done in an Innovative Way

The new advertising campaign for promoting the launch of Cadbury’s Dairy Milk ‘Maha Pack‘, was done through a huge outdoor campaign. It was done across 15 cities in India targeting male and f

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