Inventive Use of Pop Culture by Zomato As An Outdoor Campaign

Beating the competition not only requires hard work but also being innovative in marketing. The latest outdoor campaign by Zomato which is heavily inspired by pop culture is certainly an example of th

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Kansai Nerolac Starts An Appealing OOH Campaign ‘#ASHADEBETTER’ At The Chhatrapati Shivaji International Airport, Terminal1

Every company needs to be unconventional and creative when it comes to promoting their brand. Kansai Nerolac Paints Ltd (KNPL) started an on-ground campaign at the Terminal 1 of the Chatrapati Shivaji

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Ignis Ignites a Drive Challenge to Advertise Itself

The newer your campaign the greater publicity it will draw. Ignis, Nexa, totally believes in following that. Keeping with the unconventional trait of advertising, recently they came up with ‘Igni

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Launch of Cadbury’s Maha Pack Done in an Innovative Way

The new advertising campaign for promoting the launch of Cadbury’s Dairy Milk ‘Maha Pack‘, was done through a huge outdoor campaign. It was done across 15 cities in India targeting male and f

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A Noteworthy Campaign for Swachh-Bharat

This remarkable campaign for Swachh Bharat Misiion in Jodhpur is by far one of the most buzz worthy one. Since Prime Minister Narendra Modi has started the Swachh Bharat Mission, individuals irre

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Delhi Commuters at Bus-shelters Experience Going Live on Big FM!

Delhi commuters waiting at JCDecaux bus stands at various locations were given a chance to experience being live on air with their favourite RJs as well as dedicate a song to their loved ones. Thi

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Savlon Promotes Hygiene in the Most Unique Way

Given the importance of hygiene in day to day life; especially that of hands to avoid ingesting germs, Savlon designed this unique campaign to spread the word. Named ‘Street Style’, the campa

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The Cigarette Time Bomb!

People of Kochi got to experience this unique ad campaign initiated by Mathrubhumi in order to create awareness among public about the harmful effects of tobacco. With the help of Kochi City Poli

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Pepsi Modifies a Bus Shelter into Beach-Side Scene!

With each passing day, the competition is surging at a new high and asking the corporates to look fresh ways to lure customers so as to stay ahead of the clutters. No wonder that the FMCG compani

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Vodafone India’s Unique Bike Rally Campaign

A motor cycle rally campaign, named as the Vodafone Data Strong Ride was conducted by Vodafone India to demonstrate presence of Vodafone’s data strong network across the country. Riders in the r

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Wrangler Gives Feel of its New Inficool Fabric Through this Innovative Campaign

This summer Wrangler has not only come up with an innovation in their fabric but also an equally innovative outdoor campaign to promote their new product. The new line of the brand’s fashion-cu

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TATA’s Innovative Outdoor Campaign

Tata’s new SUV HEXA was launched through an impressive outdoor campaign by Madison World’s Outdoor unit, Platinum Outdoor. The campaign was launched in 2 phases and was executed in over 22 ci

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