Adidas Originals Launches Innovative OOH Campaign

With the advent of technology, most of the brands are switching to Digital Out-of-Home (DOOH). This transition is rapidly gripping the nation; however, brands are still opting for traditional mediums

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Redmi Begins Ambush Marketing to Increase Popularity

Xiaomi has started an ambush marketing campaign to advertise Redmi K20 Pro, its latest offering. The billboards highlighting the new mobile series were placed strategically next to already existing On

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Idea 4G Launches Live OOH Campaign

Platinum Outdoor launched Idea’s 4G campaign ‘India ka Live Network.’ The OOH campaign was executed all across the country which was based on the input that public behaviour is often dictated by

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Spotify Engages People with Innovative OOH

Spotify, which was launched in India in February, has unveiled its first campaign ‘There’s A Playlist For That’, across the country. The unique advertising campaign spanned across different

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Kochi Metro: Signage Design for Transit Environments in Alignment with the Brand

Mobility projects in India give more emphasis on infrastructure while aspects like improving service quality, accessibility, customer perception are often missed out or designed as after thoughts. To

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Tata Steel Plant, Kalinganagar, Orissa: Urban Environment Signage

Tata Steel Plant in Kalinganagr, Odisha is a state-of-the-art Steel Plant. Equipped with the most modern technologies, the plant delivers enhanced productivity with minimal environmental impact and

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