Oreo’s Unique OOH: Interactive Bus Shelters Dispense Cookies

An interesting interactive campaign has been started by Oreo, all across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion. In the current scenario, interactive

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Telstra Begins Innovative Digital Billboards, Using GPS & IoT

Technology is transitional and it is not surprising when we witness it day by day. The recent example of this is the Australian operator Telstra which partnered with domestic startup Cab Digital Medi

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Gigantic Thank You Notes by Lyft as A Promotional Campaign

As part of their annual campaign drive, Lyft, the ridesharing company has come up with an innovative advert. With a lot of competition around, it is integral to have an inventive branding in order to

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Innovative Campaign By a Hollywood Movie for Awards Race

Advertising has undergone a transient change. Moreover, people are adopting mediums and methods which are a head turner in a span of seconds due to the immense decrease in attention span. Recent exam

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‘Netflix is a Joke’- An Innovative Campaign Broadcasting Increase in Comedy Series

Netflix is not leaving any stone unturned to increase its viewership. In this age of fast life as well as attention span decreasing tremendously it is apparent that innovative ideas are going to be im

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