LEGO Launches Gesture Based Star Wars DOOH

LEGO is a line of plastic construction toys that are manufactured by The LEGO Group, which is based in Billund, Denmark. Recently, in an innovative billboard campaign, Lego is promoting its Star Wars-

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Budweiser Starts a Music Quest In a Search-Oriented OOH Campaign

Budweiser is an American-style pale lager produced by Anheuser-Busch, currently part of the transnational corporation Anheuser-Busch. It is the most advertised beverage brand in America and accounted

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Oreo’s Unique OOH: Interactive Bus Shelters Dispense Cookies

An interesting interactive campaign has been started by Oreo, all across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion. In the current scenario, interactive

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Telstra Begins Innovative Digital Billboards, Using GPS & IoT

Technology is transitional and it is not surprising when we witness it day by day. The recent example of this is the Australian operator Telstra which partnered with domestic startup Cab Digital Medi

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Gigantic Thank You Notes by Lyft as A Promotional Campaign

As part of their annual campaign drive, Lyft, the ridesharing company has come up with an innovative advert. With a lot of competition around, it is integral to have an inventive branding in order to

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