Case Studies
This section entails the concept about a project of a particular scale which we try to put forth to our readers to understand the limitations involved and how it can be addressed. The purpose is to make our readers understand the nature of the project, issues and challenges put forth by the clients, followed by the essentials required for handling a project of that stature.
McDonald’s MONOPOLY Campaign Takes Over Bus Shelter
McDonald is back with MONOPOLY campaign. The campaign is in its fourth year, and the popular fast-food company is using a mix of OOH formats including Large Format, 6 Sheet, Transport and Digital form...
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Spotify Engages People with Innovative OOH
Spotify, which was launched in India in February, has unveiled its first campaign ‘There’s A Playlist For That’, across the country. The unique advertising campaign spanned across different ...
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Kochi Metro: Signage Design for Transit Environments in Alignment with the Brand
Mobility projects in India give more emphasis on infrastructure while aspects like improving service quality, accessibility, customer perception are often missed out or designed as after thoughts.
To ...
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Tata Steel Plant, Kalinganagar, Orissa: Urban Environment Signage
Tata Steel Plant in Kalinganagr, Odisha is a state-of-the-art Steel Plant. Equipped with the most modern technologies, the plant delivers enhanced productivity with minimal environmental impact and...
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Innovative OOH Campaign Beckons UK to Donate Blood
Clear Channel and 23red, alongside NHS Blood and Transplant (NHSBT), launched a unique campaign across digital out-of-home (DOOH). The campaign used live data from local donor centres along with ...
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Fluxaxis Employs Large Format 3D Printing to Increase Blood Cancer Awareness
The UK-based digital manufacturing service provider, Fluxaxis, has two 3D printed life-size master figures that played an integral role in a recent ‘Make Blood Cancer Visible’ campaign for th...
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