This section entails the concept about a project of a particular scale which we try to put forth to our readers to understand the limitations involved and how it can be addressed. The purpose is to make our readers understand the nature of the project, issues and challenges put forth by the clients, followed by the essentials required for handling a project of that stature.

Inventive Use of Pop Culture by Zomato As An Outdoor Campaign

Beating the competition not only requires hard work but also being innovative in marketing. The latest outdoor campaign by Zomato which is heavily inspired by pop culture is certainly an example of th...
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‘Netflix is a Joke’- An Innovative Campaign Broadcasting Increase in Comedy Series

Netflix is not leaving any stone unturned to increase its viewership. In this age of fast life as well as attention span decreasing tremendously it is apparent that innovative ideas are going to be im...
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Kansai Nerolac Starts An Appealing OOH Campaign ‘#ASHADEBETTER’ At The Chhatrapati Shivaji International Airport, Terminal1

Every company needs to be unconventional and creative when it comes to promoting their brand. Kansai Nerolac Paints Ltd (KNPL) started an on-ground campaign at the Terminal 1 of the Chatrapati Shivaji...
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Recognition Technology Used by Piccadilly Circus Billboard to Deliver Targeted Adverts

Digital billboards have become most sought after medium to advertise brands. Reinvention is a requisite when it comes to advertising & marketing. A new digital billboard in London’s Piccadil...
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Avery Dennison Bring Life to Walls by Using Vinyl Films

Paint is the most sought after solution whenever businesses or individual consumers think of revamping their retail or personal interior space. Though it’s the most common trend, there are variou...
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