This section entails the concept about a project of a particular scale which we try to put forth to our readers to understand the limitations involved and how it can be addressed. The purpose is to make our readers understand the nature of the project, issues and challenges put forth by the clients, followed by the essentials required for handling a project of that stature.

Launch of Cadbury’s Maha Pack Done in an Innovative Way

The new advertising campaign for promoting the launch of Cadbury’s Dairy Milk ‘Maha Pack‘, was done through a huge outdoor campaign. It was done across 15 cities in India targeting male and f...

Artists Turn Shooting-Targets to Send a Strong Message Against Racism

This outdoor campaign was certainly not created at the spur of the moment; it was a well planned and executed one. Given the increasing amount of fatal shootings of young black men across the U.S...

Delta Airlines’ Unique Outdoor Campaign for Singles!

Delta airlines came up with one of the coolest outdoor campaigns this year. Keeping in mind especially single people who cannot afford to travel just anywhere they wish to, Wieden + Kennedy New Yor...

A Noteworthy Campaign for Swachh-Bharat

This remarkable campaign for Swachh Bharat Misiion in Jodhpur is by far one of the most buzz worthy one. Since Prime Minister Narendra Modi has started the Swachh Bharat Mission, individuals irre...

Delhi Commuters at Bus-shelters Experience Going Live on Big FM!

Delhi commuters waiting at JCDecaux bus stands at various locations were given a chance to experience being live on air with their favourite RJs as well as dedicate a song to their loved ones. Thi...

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