This section entails the concept about a project of a particular scale which we try to put forth to our readers to understand the limitations involved and how it can be addressed. The purpose is to make our readers understand the nature of the project, issues and challenges put forth by the clients, followed by the essentials required for handling a project of that stature.

‘Share A Coke’ Ad by COCA COLA Comes To India

Over the years relationships evolve. A father may take over the mantle of a best friend, a sister could turn mentor, and a romantic interest could become a best friend. Recently, to celebrate the refr...
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Oreo’s Unique OOH: Interactive Bus Shelters Dispense Cookies

An interesting interactive campaign has been started by Oreo, all across London to drive purchase and participation in its 2018 Great Oreo Cookie Quest promotion. In the current scenario, interactive...
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Audi India Uses Aero Wrap in its New Campaign

Audi, the luxury car brand never fails to impress us. Their latest innovative and unique campaign is certainly an example of that. Audi India yet again did it in style – the brand with the four rin...
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Telstra Begins Innovative Digital Billboards, Using GPS & IoT

Technology is transitional and it is not surprising when we witness it day by day. The recent example of this is the Australian operator Telstra which partnered with domestic startup Cab Digital Medi...
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FB, the Biggest Social Media Uses OOH for Promotion

Facebook is a big brand and most of us would say it needs no introduction. However; contrary to our opinion the social networking giant is also choosing to advertise on billboards across big cities. P...
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